Call me at 520-668-6697 for classes in your office.

“Tucson Helping Tucson”

Tucson and it’s surrounding towns and community is new growth head on. Look around you. Somewhere within a mile or two from where you are in the city or county someone is moving into a home, building a strip mall, opening a new business, leasing a property, or bought some vacant land for future construction. Although we see it daily, national media will have you think our community is not going anywhere soon.

That is changing for us. For an example there was a story recently in the Chicago Tribune. Talking about some of the sites we take for granted or we just don’t know about living here, The Story is called “The other Tucson” http://www.chicagotribune.com/travel/ct-travel-tucson-museums-story,0,7411827.story

We had Sunset Magazine doing a store that included Tucson in it called “In the West: 20 towns of the future.”

http://www.sunset.com/travel/most-innovative-cities-00400000064623/page8.html

We also has a story written about us this year in the New York Times called

“36 hours in Tucson”   http://travel.nytimes.com/2010/01/03/travel/03hours.html  

Now that we have outside help promoting Tucson, what are we doing to promote our selves?  Advertising will cost the world 450 Billion dollars this yeas. However you can’t put a price on marketing and social networking.

With the aid of the technology today, we already have the means to market Tucson as much as ourselves for little cost if not any. Technology and the World Wide Web have made it practically free for us to be the first in our nation to take it upon ourselves to control and enhance our future. Here are some examples of open doors we have at our reach that we can use for free or for little cost on our own part.

• Twitter
• Plaxo
• Craig’s list
• Facebook
• Active rain
• Google
• MLS
• Company websites
• Personal Websites
• Media
• YouTube
• Digital Camera
• Smart Phones
• Digital Video

All of us in the real estate community have the ability to market Tucson which in return will bring interest back in our community from outside growth, sales, jobs, and businesses. Tucson’s leader ship is readjusting and it may be a while for them to find its Vision. Meanwhile the real estate community can run with the Vision we already have. To look for what we have to market with is simple, we have weather, golf, resorts, mountain views, tourist attractions, health care building and growing here in Tucson, sports, rodeos, growing night life, state parks, wildlife attractions, a newly rebuilt highway, the list goes on and on. We are immune to our environment and we overlook what we really have to offer.

Here is the plan. As a business community, we can market outside of Tucson using simple ways of keeping our own name in the market here in Tucson and in other states. For an example using Craig’s list you can send a picture like the one below.

 In this example, Jeff may not have a house to put on craigslist today,however he is keeping his name out in the public and marketing Tucson at the same time. It cost nothing in many cities to market on www.craigslist.com

 

We have 5900 agents in the MLS. If we have one Tucson Realtor to market themselves on Craig’s list  in the city of Chicago, the  agent and Tucson has the opportunity of 100 or more people a day minimal to see look through the real estate part of Craig’s list and see the add. If we have 20 agents doing the same thing in Chicago, we are now if front of 2000. Everyone’s marketing will always be different than the others which has a better chance of catching the right eye. Now take 5900 agents and market the entire country where millions have a chance to be reminded about Tucson and see what happens. The average adult in this country has to be reminded 6 times to remember anything. Consistent marketing can make Tucson Arizona a house hold name. Also did you know using www.craigslist, www.activerain, and even www.facebook on a daily or weekly basis will shoot you up in the standing on Google, Bing, and Yahoo at no charge?

 

This Project has no boundaries to hold it from succeeding, commercial brokers can be marketing to new companies and stores moving in are area such as Target Super Center, the new Costco being built next year, and the new Children’s Hospital Don Diamonds name is on.  Lenders can market themselves and show pictures of the new I-10 and roadways Tucson’s showing progress on, or the Gem Show coming here in February, As long is positive, uplifting and full of energy we will make it happen.

 

We would start off by planning as step by step program with the TAR Membership Committee.  Many of the people on the committee have already been exposed to the technology we are using today in the real estate community. It would be appropriate to bring in as many ideas as we can to market. We all know not all ideas will be free to the public. However there are many individuals and companies in our community who have their own websites. To use the right keywords and Meta tags in their websites can also bring more interest here.

 

Time line. The real estate community will have to give it 3 to 5 months of marketing to see its affect on the community. We will notice national media asking “What is going on in Tucson” The worst that could happen is the media coming back negative, which we can be ready to say “ We expected that to happen it is national media we are talking about.” If we are successful in those 3 to 5 months we should see in that time home sale, small businesses and lending pick up as much as new jobs and growth moving at a faster pace. We could actually show the rest of the country that we don’t have to wait for the right city council to help us we believe in Tucson enough to help ourselves.

    

I am willing to get together with you or your company and teach more of this idea. You can reach me at:

Bdytko@cox.net

520-668-6697

Bob Dytko

Stewart Title and Trust of Tucson.

CIO, VP of Special Projects

Corporate
3939 E. Broadway
Tucson, AZ85711
(520) 327-7373
(520) 327-3199